Crunchyroll Store Demon Slayer Campaign
Crunchyroll Store, 2025
Adobe Photoshop
I designed these assets to support a campaign on Demon Slayer-specific merch around the time that marketing for the Infinity Castle film was ramping up. I designed assets for lifecycle (email campaign), web, and the store itself.
A strong consideration for these assets was strict adherence to Aniplex’s licensor guidelines for the title, and copyrights had to be visible and within the safe zones/not concealed by overlays on homepages. Product photos were traced in Adobe Photoshop using the pen tool, and there was a watermark from the manufacturer on the lower portion of the Tanjiro figure (on the wood platform), which required that it be hidden or cropped in all assets.
Lifecycle/Email Header and Banner:
Crunchyroll Store Banners:
Crunchyroll Homepage Carousels:
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