Spy x Family “Which Anya Are You Today?” Instagram Filter
Spark AR, AfterEffects, and Photoshop
Crunchyroll, 2023
I led the creative development of this augmented reality IG filter to play into fan hype around top title Spy x Family, especially its most popular chaacter, Anya, playing with her fun and expressive faces throughout the show. I built the creative brief to send to Toho for concept approval, reached out to a vendor who had previously helped us build AR filters, and created graphic elements for each of the effects that were edited by a member of our video team.
Please excuse my mug, I was required to test the filter as quickly as possible to get approvals from our brand team and Toho Animation.
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