Crunchyroll Launching in India – Instagram Mosaic
Crunchyroll, 2023
Adobe Photoshop
I designed these assets in Photoshop using a template I’d created that could build 3-tile long Instagram mosaics. I stacked three of them for nine assets total, and collaborated closely with a creative director and art director to finalize the look and feel for this campaign and get this mosaic done under the deadline.
Mosaics like this obviously need to look beautiful and visually compelling on the Instagram grid, but each individual corner of it needs to function as a standalone asset, as all of them will show up in users’ feeds, so it was important not to split key visuals and make sure each one was well-composed.
At Crunchyroll, we often were not allowed to feature different licensors’ titles together on the same asset or split key visual elements across different tiles (especially with respect to characters’ faces or hands), so we split pre-approved key visuals over as many tiles as we could, focusing on our most prominent titles at the time. I used branded imagery that was distinctively Crunchyroll, including mascot Hime to draw attention.
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