Re:ZERO Season 3 Gamification Email and Related Assets
Crunchyroll, 2024
Adobe Photoshop
I was the lead designer on Re:ZERO Season 3 at Crunchyroll and took the reins for a lot of creative around the title, including this email gamification campaign.
I designed this email using a standardized template that was in use at the time, and each image element was designed and imported into the template separately to build a mockup so that we could submit to Kadokawa for pre-approval. I designed the prizes (we made two versions and Kadokawa approved them both), the upper image displaying the prizes, and the GIF that rotated different screencaps of the characters to generate hype and encourage fans to catch up with the show, and provided them to the lifecycle team to build out the email.
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