Crunchyroll Summer 2023 Season Launch Campaign
Crunchyroll, 2023
Adobe Photoshop
I led creative direction on Crunchyroll season launch campaigns from Spring 2019 until my departure from the company, right after Summer 2025. I worked with various artists to create custom illustrations of mascot Crunchyroll-Hime that were used to drive assets on social and editorial, as well as dividers that would be used in the article. This season Crunchyroll News moved to using Storyblok, and I designed the updated layout for the season launch articles that has been in use ever since.
- See the summer 2023 season lineup here
- View the social title announcements here!
- This Hime illustration was drawn by Soundless Wind and was prominently used on Crunchyroll marketing materials for the next year following our collaboration
Social and editorial package includes social announcements, title card assets for individual titles to drive user sharing, homepage banners, and more. Illustrations and final assets were both run by stakeholders within Audience Development as well as art directors to fine-tune the design. Assets were also fully localized into eight languages (French, German, Arabic, Russian, Italian, Portuguese, LATAM Spanish, and Castllian Spanish).
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