Crunchyroll Spring 2022 Season Launch Campaign
Crunchyroll, 2022
Adobe Photoshop
I led creative on Crunchyroll season launch campaigns from Spring 2019 until my departure from the company, right after Summer 2025. I worked with various artists to create custom illustrations of mascot Crunchyroll-Hime that were used to drive assets on social and editorial, as well as background elements and dividers that would be used on the microsite, which was embedded in a Crunchyroll News article. I also oversaw and collaborated with a web developer to build the microsite according to my wireframe.
You can see the spring 2022 season lineup here! Please note that this was designed for the old Crunchyroll News site and the microsite no longer fits the specs of the current Crunchyroll website.
View the social title announcements here!
This Hime and Yuzu were drawn by Nashira
Social and editorial package includes social announcements, title card assets for individual titles to drive user sharing, homepage banners, and more. Illustrations and final assets were both run by stakeholders within Audience Development as well as art directors to fine-tune the design. Assets were also fully localized into eight languages (French, German, Arabic, Russian, Italian, Portuguese, LATAM Spanish, and Castllian Spanish).
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