Graphic designer with 12 years of experience in in-house, agency, and nonprofit roles. I’ve worked with notable companies Crunchyroll and Genentech in the media/entertainment and biotech/pharma spaces, designing assets both for consumer-facing marketing at Crunchyroll and internal staff communications on Genentech’s Site Services team. Proven abilities collaborating cross-functionally with other teams including social media, editorial, marketing, product, e-commerce, sustainability, lab safety, health services, construction, brand, and more on creative that fulfills strategic objectives while maintaining creative standards. Expert proficiency stewarding a brand, designing style guides and best practices documentation, and building out templates to empower teams to create within a given brand identity. Proven skills collaborating with brand managers and licensors to produce IP-based creative that honors the integrity of the source material and builds trust with internal and external stakeholders while resonating with target audiences.
Experience
Freelance Graphic Designer: June 2013 – Present
Self-Employed – SF Bay Area, CA
- Designed an array of assets to support clients’ and acquaintances’ businesses or events, including web graphics, icons, company logos, email banners, iron-on patches, sewing patterns, wedding invitations, book covers, a GPS app, etc.
- Currently volunteering with San Quentin SkunkWorks, designing print and digital assets including flyers, posters, on-site signage, one-pagers, forms, presentations, social media assets, and web assets to promote outreach of the Chiaroscuro and Transformative Gaming programs.
Senior Graphic Designer: June 2022 – August 2025
Graphic Designer – Audience Development: August 2018 – May 2022
Crunchyroll, LLC | Creative Services – San Francisco, CA
- Designed engaging digital graphics that resonate with audiences while meeting brand guidelines. Supported social and editorial initiatives across Facebook, Instagram, Twitter/X, YouTube, and TikTok, garnering billions of impressions and boosting brand awareness.
- Led creative direction for Audience Development campaigns and oversaw other creatives, including illustrators, video editors, web developers, and supervising a junior designer, providing guidance and constructive feedback.
- Designed and maintained best practices documentation for Audience Development design best practices and a digital library of templates for the social media team to empower them to create within the brand vision.
- Collaborated with art directors, incorporating feedback into my projects via iteration cycles, to design graphics for SVOD, third-party streaming partners like Amazon and Apple, product, e-commerce, out of home, news, postcards, packaging, brochures, infographics, magazine designs, and a custom XBOX wrap (it ruled).
- Designed and maintained style guides for anime IP for internal use in collaboration with the brand team and licensors to determine style direction that maintains the integrity of each title while exciting fans, and localized logos for anime titles into English for use in global marketing.
Graphic Designer – Delivery: July 2018 – December 2018
Future State, Inc. – Oakland, CA
- On-call agency role
- Designing PowerPoint and Keynote presentations for external clients’ various initiatives, including speaker presentations and business proposals.
Graphic & Web Designer: January 2014 – February 2018
Genentech, Inc. | Site Services – Strategy & Business Operations – South San Francisco, CA
- Designed print and digital graphics to drive Site Services communications campaigns, such as posters, office and event signage, stickers, packaging, web assets, icon sets, PowerPoint presentations, etc., and ensured all creative met brand standards and style guide requirements.
- Maintained the Site Services network of intranet websites using HTML and CSS, and redesigned network of sites to adhere to a corporate rebrand.
- Managed the migration of sites into WordPress and trained content managers to make minor updates and new posts to their team sites.
- Collaborated cross-functionally with a variety of teams and adapted to their workflows and processes to ensure strategic initiatives were met, including lab safety, health services, sustainability, construction, and security.
- Captured and edited photos and video content for projects such as event coverage, marketing, instructional videos, interviews, etc.
- Drew research from Google Analytics and SiteCatalyst to back web projects prior to execution.
Volunteer Work
San Quentin SkunkWorks: September 2025 – Present
Graphic Designer / Digital Media and Communications Specialist
Berkeley Humane: December 2025 – Present
PAWS Pet Food Pantry and Photography
Skills
- Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, Premiere, and AfterEffects)
- Figma and Canva
- Working knowledge of HTML, CSS, and Javascript
- WordPress and Storyblok
- Microsoft Office and Google Suite
- Wrike, Asana, MediaValet, DAM, Trello
- Juggling numerous projects and managing priorities to deliver high-quality designs in a timely fashion
- Works well both in collaborative environments and independently with minimal oversight
Education
- University of California, Santa Cruz: Bachelor of Arts, Art (2008 – 2013)
- General Assembly: UX Circuit, 2018
- Udemy: Complete Graphic Design Theory, 2021